Treasure Connors, 24, is an alumni of Loyola University Chicago’s School of Communication, graduating in 2013 with a major in Advertising and Public Relations and a minor in Anthropology. Now currently working as a content and social media manager at Mylio, a tech startup based in Bellevue, Washington, Connors truly enjoys her job, thanking Loyola for aiding her in the process.
Compass: What are your responsibilities as a content and social media manager?
Connors: I have many responsibilities. One of them is influencing outreach and management. Another is apprenticeship management and editing which is basically giving writing interns assignments and acting as their project manager.
I also manage, edit and schedule all things published on social media, including Facebook, Instagram, Twitter, Google + and more. Other responsibilities include procuring outside sources and content to share with our audience, customer service, general PR and execution of brand voice and marketing strategy, and lastly, video, photo editing and web development.
Compass: Is this what you’ve wanted to do all along or is there a particular job you have your eye on?
Connors: I’ve known since my junior/senior year that I wanted to work in social media. I initially started as a journalism major but it just wasn’t for me. I really found my strengths in social media and organic SEO content.
Compass: How did Advertising and Public Relations become your interest?
Connors: Advertising and Public Relations was a perfect blend of my love of writing while embracing consumer outreach and interaction. It touched a lot of different industries and gave me a lot of options to design my career the way I wanted.
Compass: How did Loyola prepare you for this field?
Connors: Writing, writing, and more writing. Seriously, thank god for all those papers and as much as I hated capstone, it helped.
Also, juggling a hundred things at once while staying afloat. I’m in a field where my attention has to be split in many different directions all at once. I guess I thrive off of the chaos, but Loyola and any extracurricular really prepared me for it.
Compass: What’s the best part of your job?
Connors: Every day is different and I work with a lot of badass coders, marketers and designers. Everyone is passionate about what they do and are constantly striving to bring something better to our customers. We’re tech with a heart.
I’m also a big social media nerd, so being able to discover new apps, sites, etc is a lot of fun and to get paid to do it is even better.
Compass: Any advice for SoC students?
Connors: Everyone should take a basic design and coding class. If you have those skills you’re golden! The convergence of tech and communications is huge. Nowadays everyone is looking for a jack-of-all-trades candidate, especially in startup environments.
Take every new opportunity and challenge as a learning experience and you’ll continue to grow. Some of the best advice I’ve ever received was to never stop being a student, never be above learning something new.
Every ‘I don’t know’ should be followed by ‘let me figure that out.’ If you’re going to point out a problem, be the one who also contributes a solution. Actively problem-solve — yes this seems super obvious, but you’d be surprised how valuable of a skill this is.
Be humble, work hard, be courteous, be thankful and come from a place of how can I be of service. This mentality will not only separate you from the rest but will reflect well on who you are as an employee and colleague.
By Abhinav Kini. Edited for clarity and conciseness.