Hope and Business
Eve Geroulis has a simple way to define the subjective meaning of “success.”
“For me, success is achieving, in adulthood, the dream you cultivated in your adolescence,” Geroulis said.
As a young woman, Eve Geroulis, now 50, dreamed of being able to teach at a university while also maintaining a global, international career. Today, Geroulis is a lecturer at Loyola University’s School of Business, while also working as a business consultant to institutions in Europe. She currently teaches courses on international marketing and global advertising and she has taught graduate courses at the Edhec School of Business in France, The American College of Greece in Athens and Loyola University’s Rome Campus. In 2011, she gave a TED Talk in Athens surrounding the concept of hope. This global teaching career has allowed her adolescent dreams to come true.
Geroulis was born and raised in the Chicago-area, the oldest child of Greek immigrant parents. After graduating from Niles West High School in three years, she applied to colleges across the country. However, after careful consideration of her father’s wishes to keep her close to home, she chose to stay in town and commute to school.
“The school with the priests” is how her father initially referred to Loyola. Although attending Loyola was a decision heavily influenced by her parents, it is one she does not regret.
A once wavering Geroulis read just one book that convinced her to pursue her passion for journalism. The novel, A Man, by Italian journalist Oriana Fallaci, chronicled her relationship with the attempted assassin of Greek dictator George Papadopoulos. This novel opened her eyes to the opportunities journalism could present to her life.
“I was hooked,” Geroulis said. “Fallaci was this larger than life Italian woman, who interviewed anyone who was anyone in the 20th century.”
The inspiration of Oriana Fallaci led Geroulis to double major in communications and political science. She also wrote for the school newspaper and volunteered at the radio station, highlighting her interest in journalism.
Upon graduation in 1984, she considered many career paths, ranging from journalism to law. Geroulis decided to attend graduate school at Northwestern University, where she concentrated on marketing and advertising.
After her time Northwestern, Geroulis began a career as an advertising executive at big agencies such as Leo Burnett, BBDO and SSCB|Lintas & Bayer Bess Vanderwarker. She managed strategic equities for Quaker Oats, Lever, Wrigley, and Johnnie Walker Scotch.
Seventeen years and four children later, Geroulis left the big agencies and began a career in teaching and consulting. She joined the faculty of Loyola in 2003, teaching classes that blend global marketing and communications. Her career has touched nearly every aspect of the communications field. Today, she still credits much of her success to her Loyola undergraduate education.
“The beauty of the journalism undergrad was that it equipped me with the writing skills that have elevated my career and given me a profound competitive advantage,” she said. “When I was at Loyola my professors were tough, but caring. I was able to get such a well-rounded education that I truly felt I could do anything with my career. I hope I can give that same feeling to the students I teach today.”